Being a former Market Creation
Staff of a respective feed company in the aquaculture industry, too many calls
from the cellular telephone should be done in order to accomplish a hard day’s
work. Under the scorching heat of the sun, I have to visit from farm to farm to
monitor the progress of the culture of tilapia. Multi-parameter readers and
titration kits is always at my hand to measure the levels of ammonia, pH, dissolve oxygen and temperature of the water
to check if the levels of such parameters are on the optimum or accepted levels
and ranges. This also serves as marketing strategy for the company to attract
customers to buy the feed brand I endorse to the laborers and farm owners upon
seeing that I can give advises after reading the parameters as to what is to be
done to improve their culture operations.
In areas where market competition
is very tight, technology regarding the manufacture of feed is a one pointer
that I should boast of. Floating and sinking rate of the feed should be
properly explained. Matters about the technology behind the extruded feed
manufacture should be explained thoroughly. I discuss about the efficiency of
feed in water to maximize the feed conversion into fish flesh. Extruded pellets
are manufactured in high heat using large machines in the processing plant.
This is to avoid the leaching of water soluble nutrients in the pond.
In areas where market is not
established, Google earth and internet is of significant help. Map of the area
should be examined to determine the entry points of the product and the
possible marketing strategy to be done in order to attract the key feeders or
key accounts in the area.
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